Written by James Elliott
2500 words - reading time : 15 minutes




It was early morning on Thursday the 18th January 1979 and I was just getting out of bed at my Cricklewood Studio in London, when an incredible vision flashed through my mind. It was so vivid that I was literally frozen spellbound one leg on the floor the other still in bed as I attempted to hold the vision.

Five seconds later, in a mad fogged frenzy I searched frantically for paper and pen, throwing things all over the place as I went. Unable to find a pen, I did in fact locate a green felt tip marker, grabbed some paper and dashed off my usual form of visual shorthand. The reason for this frenetic activity was first that I had seen something highly original and incredible and second that I was acutely aware of the ephemeral nature of ideas.

Sometimes a momentary distraction is all that is necessary to lose an idea forever - especially in a hyper-active mind. Ideas are just like so many sperms, most of the time they amount to nothing and yet each one is a creative attempt. God, Nature, what you will, budgets for loss and I try to do the same - but this idea was incredible and I didn't want to lose it.
Getting an idea out of your head and into physical reality is absolutely crucial.

Initially I just knew I had a good idea - but so what?! I had lots of fantastic ideas. However, I had learned many years earlier to distrust new ideas and put them to one side, to let them mature.

I had hundreds, even thousands of ideas, just lying in box files. More than I could ever do in a lifetime. So I had developed a sifting process to exponentially increase my creativity.