Time, effort or money doesn't come into it. People are always saying that they don't have the money to do this or that - but that's crap, because they sit there smoking, staring through the windscreen of their convertible as they say it. When I created my early eighties fetish erotica classics, I spent so much dosh on them that I went broke and had to sell my lighting equipment to pay off the bank. For this reason - that when I commit it is absolute - I always circle an idea like an eagle, before making my swoop. Sometimes I fly away. Sometimes I come back. I like to look at the idea from every angle first. I circled this one longer than any other.

Likewise with effort and time - I give it what it needs. I am always reading about this or that photographer who died and left 30,000 negatives and I think "What a load of crap! I wouldn't like to have to sift through that lot!" I have created around 250 images so far as I write this in 1999. If I live to create a thousand, no-one will be more surprised than me and as I shall never tire of saying "Everybody knows what is more. Nobody knows what is better!"

I give images temporary and often nonsensical titles, just to give my brain something to point at. They are literally the first thing that rolls out of my mouth which connects with the image. Initially I called it "The Incredible Space-Age Polychrome Flitz". That was too much to chew so a couple of days later I wrote in my diary "Stellachrome Flitz", but to remind me of what a blinding vision it was I settled for years on "The Incredible Stellachrome Flitz". The name only changed days before creation. "Incredible" was my feeling about the idea. "Stellachrome" was from "stellar" hence stars and so space and space-age and "flitz" was a shorthand scribble term meaning electronic flash.